1.Identifying The Right Goals
Videos are expensive to produce; therefore we ensure that thorough research is carried out before our video team starts with any project.
2. Choosing The Right Approach
The next step is to understand the 'what' of any video. We analyze our goals and settle on the best approach.
3.Choosing The Right Tone
It's essential to decide on the tone of the video based on the reaction we want to elicit from the audience.
4. Deciding On The Duration
We decide on the duration of the video to ensure that it is focused and will lead to the right engagement.
5. Writing The Script
Our team of content writers then start working on an appropriate script based on the parameters mentioned above.
6. Action!